Hey 👋 I'm Nick

I’m a climate marketer and a lifelong nature lover.

My career began at companies like Bloomberg, HotelTonight, and Airbnb, where I learned from some of the best in the business.

Then, I took a leap into freelancing, working with ambitious startups—the kind that get into Y Combinator and appear on Shark Tank.

Later, I joined Julian Shapiro’s agency, Demand Curve, as their first writer. Together, we helped top-tier startups scale, growing an audience from zero to thousands. I wrote website pages, emails, and ad copy that generated millions in revenue. By the time I left, I was running the content team, and our work reached over 500,000 marketers at top companies.

But something was missing.

Demand Curve was incredible. But I’ve spent most of my life outdoors and have been a climate activist my entire adult life. Over time, I felt a disconnect in my work—I couldn’t sit on the sidelines while the climate emergency worsened.

While helping startups grow was rewarding, it lacked purpose. I realized my time and energy are limited, and I wanted to dedicate them to people and projects building a better world.

So, I shifted my focus to working with ambitious individuals and teams on projects that matter.

What do I do now?

I write words, tell stories, and build strategies that help good things grow.

I use my marketing expertise to help nonprofits, personal ventures, and select mission-driven startups get traction and grow healthfully. Because I believe good projects are the catalysts we need for rapid decarbonization.

Traditional content marketing? It’s dead.

To thrive today, you need to be remarkable. That means crafting compelling stories, delivered to the right audience, at the right time, on the right platform—in a way that’s so creative, valuable, and unforgettable, they can’t help but pay attention.

But it doesn’t stop there. True growth happens when you spark authentic, two-way conversations with your audience. It’s about building relationships, not just broadcasting messages.

There are no secrets. It’s not complicated. But it’s also not easy.

This is where I come in.

I specialize in solving your content challenges. Tackling the climate crisis is hard enough—your content shouldn’t hold you back. Yet, too often, it does.

When I say content, I’m not just talking about blogs. I’m talking about the critical touchpoints that drive—or derail—your growth: landing pages, emails, ads, social media, and every step of the customer journey.

If you’re not growing, it’s likely due to one (or more) of these challenges:

• Audience: You’re unsure who your ideal audience is or how to connect with them effectively.

• Positioning: Your audience doesn’t fully grasp the value of what you’re offering.

• Conversion: You’ve nailed your audience and positioning, but your emails, ads, or landing pages still aren’t driving results.

These are the problems I solve. Let’s turn your content into a growth engine—so you can focus on what really matters: building solutions for a better future.

I’ve worn all the hats.

Some people hire me for one-off, time-bound, strategic projects—let’s nail your audience and positioning. Others hire me on a retainer and we’ll create ongoing content together for months. No matter the scope, if it’s a good fit, we’ll find the best way to work together.

Here’s a breakdown of how I can help, tailored to your organization’s size and stage:

Early-stage and small organizations:

I’m your part-time Head of Content. Here’s what that looks like:

• Partnering with your founding team to refine your positioning and content strategy.

• Identifying your ideal audience and the most effective channels to reach them.

• Developing high-impact assets—like landing pages, sales funnels, and ads—that drive conversions (my specialty).

• Building and training a skilled content team to execute strategies like thought leadership and social media.

For later-stage and larger organizations:

I’m your go-to for high-impact projects. Here’s what I deliver:

• Writing high-converting copy for your pages, ads, emails, and socials.

• Creating long-form content—like research-driven articles and thought leadership—that establishes authority.

• Producing standout assets for special projects (newsletters, video scripts, and more).

What I won’t promise:

• Instant rocket-ship growth.

• Millions of impressions, quickly.

• Guaranteed conversion spikes.

If anyone promises you these, run.

What I will promise:

• Clear, compelling positioning.

• Copy that grabs attention and keeps it.

• Content assets you’ll be proud of.

• A repeatable process to engage your audience and improve conversion over time.

I cut through the noise, refine your message, and create content that drives meaningful growth.